Being an online brand, presentation is everything. Since you are not in a face to face environment with your customers you have to create a memorable experience through alternative means. A good way to show your customers you care is by adding freebies, like stickers or toys, into their order. One thing that I feel is strongly overlooked when selling t-shirts is packaging. No one wants to open a package to find their t-shirt crumpled and crammed in the back of
a poly envelope. I’m going to show you a step by step on how a Sleep Terror tee is folded. 1. Lay shirt flat on a table. Line up your hand vertically at the corner of the neck line. I like to call this technique the JUDO CHOP! 2. While your hand is in the JUDO
CHOP! position fold the left portion of the shirt over. again to make the shirt look like a square. And BOOM! You just folded the perfect tee.
CHOP! position fold the left portion of the shirt over.Your shirt should look like this. 3. Repeat the Judo Chop motion on the other side of the shirt. Make sure both sides looks straight and even. 4. Then fold the shirt as seen below. 5. Do the same fold
again to make the shirt look like a square. And BOOM! You just folded the perfect tee.And this how I fold all the Sleep Terror t-shirts for every order.